Real SEO (Seach Engine Optimization) Life as a Sr. digital marketing specialist is not the magic silver bullet it once was.

Those Google Gold Rush Cowboy days died a long time ago.

But people still look at the SEO industry, or getting ranked in Google specifically, to be something magical.

There still seems to be a perception that to master SEO they need to posses dark art secrets only obtained from guru genies.

The perception may linger because SEO has become very technical to a degree, and techy stuff holds its own kind of voodoo magic to some.

Although that's completely not true today.

It was very much true in the early days of Google.

The Legendary Golden Years of SEO Were Real

In 2001 I left behind my corporate marketing director position in packaging manufacturing to learn web development from home. 

I can't say that I cashed in on the SEO wild west gold rush. 

I made a solid living.

But I was too green during the peak of it and didn't learn until much later at another ad agency, just how valuable my SEO skills were.

Today's SEO that actually WORKS, has become a day to day endless grind of nuts & bolts mechanics. 

That's not to say, like with any professional trade, that a level of mastery is not attainable.

As with any discipline, a level of skill can be achieved to the degree that SEO becomes more of an art than profession.

The gradual evolution from the Golden Era of SEO to the more recent blue collar SEO grind means achieving mastery is more about consistent day to day nuts and bolts quality website marketing mechanics than some secret bag of SEO tricks.

Enter the 2024 era of AI Veils. What is Real and not Real Online?

Once upon a time Page Dominance was a far more common unfair advantage. This one is from October 2017.

Page Dominance was eventually struck down by Google, reduced to be only 2 organic listings per domain for any given search query.

The 2 organic listings per domain has held true for years. But as mentioned ....there's still a way of achieving page dominance.

Page Dominance is an important discussion because I have seen signs of it coming back in favor as a reliable tactic.

Using rapid development and social networks, multiple relevant web property clusters can be optimized to rank for the same search query, thus creating page dominance.

Who knows if this will hold true for any length of time, but those that are believers will be the authors of new Page Dominance stories.

A Florida SEO consultant would likely possess some unique qualities and expertise tailored to the state's specific market characteristics (the inverse would naturally be true as well for all of the other 49 uniquely diverse states) for and business landscape.

Here are some key attributes that set Florida SEO consultants apart...

1. Understanding of Florida's diverse markets

Florida has a diverse population and distinct regional differences. A SEO consultant in Florida would have in-depth knowledge of:

✅ - The varying demographics across regions like South Florida, Central Florida, and the Panhandle

✅ - Cultural nuances, including the large Hispanic population in areas like Miami

✅ - Seasonal fluctuations in search behavior due to tourism and snowbird residents

This understanding allows them to craft targeted SEO strategies that resonate with local audiences.

As an experienced Sr. SEO Specialist having cut my teeth in Florida some 20ish years ago, I can shed light on the key differences between an SEO Specialist and an SEO Consultant, and why Florida businesses might prefer one over the other.

Role and Responsibilities

An SEO Specialist typically works as a full-time employee within a company or agency, focusing on day-to-day SEO tasks and implementation. Their responsibilities often include.

✅ - Planning and implementing SEO strategies

✅ - Optimizing website content and landing pages

✅ - Conducting keyword research

✅ - Analyzing competitor strategies

✅ - Improving link building efforts

✅ - Staying updated on SEO trends and best practices